One method. Many applications

The speed and simplicity of 5hellos scales and adapts well to many research types.

Brand Research

Pinpoint brand perception and strengthen positioning with clear, actionable insights.

Marketing Strategy

Identify smart, customer-driven strategies based on understanding unmet needs.

User Experience & Usability
See how users interact with your site or app to boost conversion with smarter testing.
Content Strategy

Find out what resonates and why to sharpen content strategy and improve campaigns.

Multilingual Research
Break language barriers in research and capture insights across cultures and countries.
Segmentation & Personas
Understand your audience on a deeper level by identifying key segments and behaviors.
Innovation & Concept Testing

Test early-stage ideas before launch to understand appeal, uniqueness, and potential.

Creative Testing
Know what works before going live and evaluate visuals, copy, and storytelling with real feedback.
Customer Success
Dig into the drivers of satisfaction and loyalty by mapping out the full customer journey.

See the different projects we’ve worked on

  • A pancake taste test with proposition feedback

    In-home tastings followed by 5hellos sessions to explore which flavour innovations best fuel Magioni’s growth journey.

    Food | Retail

    Branding Research | Concept Testing | Creative Testing | Innovation | Survey

  • Insights in the pre-owned milk machine business

    What do Lely Centers across four continents need to succeed in the second-hand milking machine market?

    Retail

    Customer Success | Innovation | Marketing Strategy | Multilingual Research

  • Citizens' experiences with The Hague Municipality

    Roundtable talks explore interactions with The Hague’s Social Services and how to improve

    Public

    Customer Success | Enquête | Segmentation & Personas | Survey

  • Understanding fresh herb usage

    Four 5hellos sessions in the Netherlands and Germany to uncover when and why fresh herbs are used – and how packaging & sustainability shape choices.

    Consumer goods | Food | Retail

    Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas

  • From sleepless to sleeping better: what works

    What people with sleep problems do to improve their sleep, as input for new sleep coaching service

    Consumer goods | Retail

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

  • Testing a new fridge scan app before UK launch

    Does a new AI-powered web app that suggests recipes based on what’s in the fridge work in practice?

    Food

    Creative Testing | Customer Success | Innovation | UX & Usability

  • The learning journey of bike mechanics around the world

    Personas, insights and journeys from 11 countries for the global Shimano Training Platform design

    Consumer goods | Travel & Leisure

    Content Strategy | Multilingual Research | Segmentation & Personas | Survey | UX & Usability

  • Concept testing for go-to-market strategy in Germany

    Which benefit and concept brings this new technology best to life for a health-focused target group?

    Consumer goods | Health & beauty

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

  • What Gen Z really thinks about money

    Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets

    Finance

    Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability

  • Steam smarter: user reactions unpacked

    Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch

    Consumer goods | Retail

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Evaluating brand slogans with entrepreneurs

    As part of a re-branding, CCV tested slogans for their payment services and hardware to find which resonated most and why

    Finance | Hospitality | Retail

    Branding Research | Concept Testing | Creative Testing | Marketing Strategy

  • Check‑in: entrepreneurs react to T‑Mobile campaign

    Discussions with small business owners and freelancers show how T-Mobile’s campaign resonated, and where to improve.

    Telecom

    Branding Research | Content Strategy | Creative Testing | Marketing Strategy

  • What shoppers really think of the new search bar

    After an A/B test, understanding why shoppers chose A or B… and the impact on the total shopping experience

    Retail

    Branding Research | Customer Success | UX & Usability

  • Improving the mortgage journey

    Exploring why users hesitate to book a mortgage appointment to uncover barriers and improve the customer journey.

    Finance

    Customer Success | Innovation | Segmentation & Personas | UX & Usability

  • Tenant Guide: the key to comfortable living

    How new residents can find the answers they need and quickly feel at home after moving in

    Hospitality | Public

    Concept Testing | Content Strategy | Customer Success | Segmentation & Personas | UX & Usability

  • Touring car drivers: who are they?

    To improve parking rule communication, the Municipality of Amsterdam wanted insights into touring car drivers’ habits and behaviours

    Public | Travel & Leisure

    Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas

  • Designing a branded content module that works in the journey

    In a UX study, exploring how online shoppers engage with a brand promotion module

    Retail

    Content Strategy | Customer Success | UX & Usability

  • The power of the 'Eurootje' ad campaign

    How can this well-known Dutch campaign best be used to differentiate PLUS supermarkets?

    Food | Retail

    Content Strategy | Creative Testing | Marketing Strategy

  • Improving conversion in the US and UK

    Usability research on bottlenecks in the stroller shopping  journey with young and expecting parents

    Consumer goods | Retail

    Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability

  • Improving traffic safety in Amsterdam

    Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations

    Public | Travel & Leisure

    Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas

  • Holiday booking made easier

    User testing of a new design for holiday booking to streamline the process and increase conversion

    Travel & Leisure

    Content Strategy | Customer Success | UX & Usability

  • Prototype test of the online tender application

    A usability study to assess the navigation in a new online form to apply for public tenders in Amsterdam

    Public

    Content Strategy | Customer Success | Innovation | UX & Usability

  • Which travel blog drives visits to Switzerland?

    Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why

    Hospitality | Public | Travel & Leisure

    Content Strategy | Marketing Strategy | UX & Usability

  • Communicating clearly with Alliander's wholesale clients

    Investigating how to tailor messaging for clarity and relevance so it resonates with this audience’s unique needs

    Public | Telecom

    Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas

  • Valuable insights from Spanish shoppers

     A look into how a store can attract more visitors and increase conversion

    Retail

    Customer Success | Marketing Strategy | Segmentation & Personas

  • Successful musical launch with Robert ten Brink

    Which type of advertising generates the most interest to visit this new musical?

    Entertainment | Travel & Leisure

    Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Campaign for IT managers

    Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals

    Telecom

    Branding Research | Concept Testing | Content Strategy | Marketing Strategy

  • Compelling content for small business owners

    What subjects, articles or stories should insurer a.s.r. share on employee health to connect best with their SME client base?

    Finance

    Branding Research | Content Strategy | Marketing Strategy | UX & Usability

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Consumer goods | Entertainment | Food

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Crafting a winning social content strategy

    Exploring how café and restaurant owners use social media and what type of content keeps them engaged

    Food | Hospitality

    Branding Research | Content Strategy | Marketing Strategy

  • Which new snacks hit the spot at cocktail hour?

    As part of innovation funnel, sessions explore the appeal of 5 new snack concepts to decide on a winner

    Food

    Concept Testing | Innovation | Marketing Strategy

  • How to keep herbs and spices relevant

    How does a spice giant like Verstegen keep up with generational cooking and eating trends?

    Food

    Branding Research | Marketing Strategy | Segmentation & Personas | Survey

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Crispy Insights: Airfryer Preferences in NL vs. IT

    Defining how consumers select and buy air fryers to inform new product design

    Consumer goods | Food

    Content Strategy | Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas | Survey

  • How do product videos help sell fashion products?

    Understanding how videos influence the shopping journey, and which aspects are most important

    Health & beauty | Retail

    Branding Research | Content Strategy | Creative Testing | UX & Usability

  • Launching a completely new brand in 3 countries

    Redefine Meat – a revolutionary product in the plant-based meat space – wanted to understand how the brand, product range and pricing resonated before retail launch

    Food

    Branding Research | Concept Testing | Marketing Strategy | Multilingual Research | Survey

Talk to a 5hellos expert

Ellen Bark-Lindhout

Strategy Director

See how it works

Take a closer look at the method and how we apply it to different research projects, small and big.