The challenge
This global finance institution had already seen the numbers: Gen Z is a tough crowd to win over. But … why? The challenge was to get insights across 3 continents in 9 markets from Gen Z and their parents.
- What is Gen Z looking for when it comes to managing their money?
- Why and how do they save and spend?
- What do they value in banks or other financial apps?
- How can a bank build a meaningful, long-term relationship with this generation?
The outcome
The 5hellos sessions offered a vivid look into the deeper, underlying needs Gen Z (and their parents) have when it comes to managing money. The insights were benchmarked over markets, increasing stakeholder confidence in results. A few insights:
- In a context of uncertainty, Gen Z also saves for peace of mind
- Financial control matters: they want clear, visual overviews
- Trust and security count, as does accessible customer service for key moments
- Easy-to-use is a hygiene factor; Gen Z wants tools to make their lives easier
The nitty gritty
- 29 online sessions across 9 countries
- 170+ Gen Z and parent participants
- 5 questions beforehand on spending, saving, and expectations from a bank
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Veronique van Cruchten
Client Director
Lea Ward
Research Director
Talk to our expert on this story
The challenge
This global finance institution had already seen the numbers: Gen Z is a tough crowd to win over. But … why? The challenge was to get insights across 3 continents in 9 markets from Gen Z and their parents.
- What is Gen Z looking for when it comes to managing their money?
- Why and how do they save and spend?
- What do they value in banks or other financial apps?
- How can a bank build a meaningful, long-term relationship with this generation?
The outcome
The 5hellos sessions offered a vivid look into the deeper, underlying needs Gen Z (and their parents) have when it comes to managing money. The insights were benchmarked over markets, increasing stakeholder confidence in results. A few insights:
- In a context of uncertainty, Gen Z also saves for peace of mind
- Financial control matters: they want clear, visual overviews
- Trust and security count, as does accessible customer service for key moments
- Easy-to-use is a hygiene factor; Gen Z wants tools to make their lives easier
The nitty gritty
- 29 online sessions across 9 countries
- 170+ Gen Z and parent participants
- 5 questions beforehand on spending, saving, and expectations from a bank
Talk to our expert on this story
Talk to our expert on this story
