What draws people in, sells tickets and gets them to come back?

From musicals like Moulin Rouge to travel blogs and booking platforms, entertainment today is about more than just content. Audiences want connection, immersion and ease.

At 5hellos, we help brands in entertainment understand what truly resonates. Whether it’s testing campaign ideas, exploring content appeal or optimising user journeys, we bring creators closer to their audiences, so they can deliver experiences that inspire, engage and convert.

Neo-banks, crypto, finfluencers, digital mortgages – at 5hellos, we have a front row seat to the many changes going on in finance.

Understanding the new needs of today’s customers and businesses is key – and it’s all unfolding at lightening speed.

We bring the human voice at scale into the research mix for companies like a.s.r., ING and Independer. Joining design sprints, testing new tools or concepts, and exploring brand positioning  – 5hellos helps each touchpoint make sense to the user, building trust and working in the moments that matter.

At 5hellos, we bring the human voice into the health and beauty sector every day to find meaningful insights on product development, branding and communication for clients like these.

• SunLED, a break-through technology that brings natural sunlight indoors, decides on go-to market strategy
• A.Vogel explores which packaging designs works best to convey how effective their natural products are
• Rituals investigates advertising campaign directions across countries
• Bijenkorf explores what premium fashion and beauty shopping means online to its customers

Times are changing fast in the food sector.

Gen Z and Millennials are reshaping how we think about food, what we cook, when we eat out, and why we choose certain products.

From high-protein yoghurts to bold new spices, consumers are exploring new and different experiences when it comes to cooking and eating.

We work with clients like Redefine Meat, Danone, Friesland Campina and Verstegen to explore new product concepts, evaluate communication and unlock powerful insights, that help shape product development, marketing and communication choices and retail strategy.

We help public organisations serve people even better.

From improving traffic safety to understanding the day-to-day needs of tour bus drivers to designing customer journeys in debt relief and social assistance programs, 5hellos brings the voices of diverse citizens into the mix to inform policy or make services more relevant and effective.

We partner with national ministries, local municipalities,  public agencies and mission-driven teams to bring citizens into the process.

Listening, testing early and turning insights into better services.

Social feeds, remote work, and new routines are re-shaping  how and why people eat out, what they expect when travelling or the types of events they attend.

We help hospitality brands get closer to their clients or guests to understand these changing needs.

Whether it’s bringing Who Ajam, a brand new restaurant chain successfully to market, refining the Latin (Friesland Campina) branding concept for cafe owners or generating input for a social content plan, we uncover what matters to B2B and B2C customers in their journeys — and help turn those insights into better experiences.

The 5hellos team has worked with (online) retailers for years – from the birth of e-commerce to the social shopping of today – the changes and demands in the journey happen fast. Yet it still remains true: hearing the customer speak about their retail journey ALWAYS brings irreplaceable insights that help boost conversation and deliver a better experience.

Working with (eCom) companies like Bijenkorf, Plus, adidas and Zeeman stay one step ahead – whether it’s testing search bars, refining checkout flows to exploring  A/B test outcomes or improving brand communication, we turn real shopper behaviour into insights retail players can act on.

In competitive markets like telecom and energy, it’s now more important than ever to offer products that meet unmet needs and deliver added value versus the competition – whether for B2B customers like IT managers and entrepreneurs or for B2C.

That’s why companies like Odido, Alliander and Innova Energy use 5hellos.

Conversations at scale delivers actionable input on communication flows, prototypes or marketing campaigns. The input from B2B or B2C (potential) customers ensures that the product offering and messaging connects.

Whether it’s browsing blogs, booking a holiday, or comparing destinations, travellers expect smooth journeys from the first click. Inspiration, clarity, and trust all play a role in their choices.

At 5hellos, we help travel and leisure brands fine-tune the (UX) experience. From testing booking flows to exploring content appeal, we work with real users to reveal what inspires action and what gets in the way, so you can create journeys that start strong, online.