It’s time for a bold new approach to research.

Conversations at scale:
smart, powerful & shockingly effective.

  • 2x more input
  • quantified outputs
  • powerful narratives
  • always real, live people

Clients around the globe agree

from FMCG to Finance to Telecom, the 5hellos method drives better business outcomes

We are 5hellos.

Experts in Research, Marketing, UX & Innovation, we asked: why is data alone the gold standard in research?
Data is solid, but human insights at scale change the game.

That’s why we invented 5hellos.
The only agile, scalable and surprisingly effective way to put real human beings at the heart of every research project.

  • First: 5 questions asked individually
  • Then: 1 group conversation online
  • Then: repeat 2x or 25x or 100x
  • Powered by 5Q™️ AI platform

Conversations change the game.

37% of relationships may start via algorithms in a dating app….

… but it’s only the drink at the bar or the coffee on the corner that seals the deal.

Our clients’ stories

Explore the power of real human beings at the heart of 5hellos work

  • Citizens' experiences with The Hague Municipality

    Roundtable talks explore interactions with The Hague’s Social Services and how to improve

    Public

    Customer Success | Enquête | Segmentation & Personas | Survey

  • A pancake taste test with proposition feedback

    In-home tastings followed by 5hellos sessions to explore which flavour innovations best fuel Magioni’s growth journey.

    Food | Retail

    Branding Research | Concept Testing | Creative Testing | Innovation | Survey

  • What Gen Z really thinks about money

    Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets

    Finance

    Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability

  • Steam smarter: user reactions unpacked

    Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch

    Consumer goods | Retail

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Testing a new fridge scan app before UK launch

    Does a new AI-powered web app that suggests recipes based on what’s in the fridge work in practice?

    Food

    Creative Testing | Customer Success | Innovation | UX & Usability

  • Campaign for IT managers

    Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals

    Telecom

    Branding Research | Concept Testing | Content Strategy | Marketing Strategy

  • How to keep herbs and spices relevant

    How does a spice giant like Verstegen keep up with generational cooking and eating trends?

    Food

    Branding Research | Marketing Strategy | Segmentation & Personas | Survey

  • Compelling content for small business owners

    What subjects, articles or stories should insurer a.s.r. share on employee health to connect best with their SME client base?

    Finance

    Branding Research | Content Strategy | Marketing Strategy | UX & Usability

  • Successful musical launch with Robert ten Brink

    Which type of advertising generates the most interest to visit this new musical?

    Entertainment | Travel & Leisure

    Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

  • The learning journey of bike mechanics around the world

    Personas, insights and journeys from 11 countries for the global Shimano Training Platform design

    Consumer goods | Travel & Leisure

    Content Strategy | Multilingual Research | Segmentation & Personas | Survey | UX & Usability

  • From sleepless to sleeping better: what works

    What people with sleep problems do to improve their sleep, as input for new sleep coaching service

    Consumer goods | Retail

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

Let’s have a conversation.

Talk to a 5hellos expert now.

Jasmijn Bloemers

Project Manager

Veronique van Cruchten

Client Director

The 5hellos method

With high-impact conversations at its core, our approach is smart, powerful, and effective. And it scales, making it useful for many types of research applications.

5hellos Panels

A key strength of our method and our success is the strong, engaged panel of users we bring to each project. We find (or already have in our deep, rich pool), real people who fit the need of each project.