It’s time for a bold new approach to research.

Conversations at scale:
smart, powerful & shockingly effective.

  • 2x more input
  • quantified outputs
  • always real, live people

Clients around the globe agree

from FMCG to Finance to Telecom, the 5hellos method drives better business outcomes

We are 5hellos.

Experts in Research, Marketing, UX & Innovation, we asked: why is data alone the gold standard in research?
Data is solid, but human insights at scale change the game.

That’s why we invented 5hellos.
The only agile, scalable and surprisingly effective way to put real human beings at the heart of every research project.

  • First: 5 questions asked individually
  • Then: 1 group conversation online
  • And then: repeat 2x or 25x or 100x
  • Powered by 5Q™️ AI platform

Conversations change the game.

37% of relationships may start via algorithms in a dating app….

… but it’s only the drink at the bar or the coffee on the corner that seals the deal.

Our clients’ stories

Explore the power of real human beings at the heart of 5hellos work

  • Asking for help in The Hague

    What really happens when people turn to social services; and how small changes can make a big difference.

    Public

    Segmentation & Personas

  • What Gen Z really thinks about money

    Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets

    Finance

    Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability

  • Steam smarter: user reactions unpacked

    Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch

    Consumer goods | Retail

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Campaign for IT managers

    Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals

    Telecom

    Branding Research | Concept Testing | Content Strategy | Marketing Strategy

  • Compelling content for small business owners

    What subjects, articles or stories should insurer a.s.r. share on employee health to connect best with their SME client base?

    Finance

    Branding Research | Content Strategy | Marketing Strategy | UX & Usability

  • Successful musical launch with Robert ten Brink

    Which type of advertising generates the most interest to visit this new musical?

    Entertainment | Travel & Leisure

    Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

  • The learning journey of bike mechanics around the world

    Personas, insights and journeys from 11 countries for the global Shimano Training Platform design

    Consumer goods | Travel & Leisure

    Content Strategy | Multilingual Research | Segmentation & Personas | Survey | UX & Usability

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Consumer goods | Entertainment | Food

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Concept testing for go-to-market strategy in Germany

    Which benefit and concept brings this new technology best to life for a health-focused target group?

    Consumer goods | Health & beauty

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

  • Improving traffic safety in Amsterdam

    Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations

    Public | Travel & Leisure

    Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas

  • Improving conversion in the US and UK

    Usability research on bottlenecks in the stroller shopping  journey with young and expecting parents

    Consumer goods | Retail

    Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability

Let’s have a conversation.

Talk to a 5hellos expert now.

Roos Coppens

Project Manager

Veronique van Cruchten

Client Director

The 5hellos method

With high-impact conversations at its core, our approach is smart, powerful, and effective. And it scales, making it useful for many types of research applications.

5hellos Panels

A key strength of our method and our success is the strong, engaged panel of users we bring to each project. We find (or already have in our deep, rich pool), real people who fit the need of each project.