The design team at Philips/Versuni developed two sleek prototypes featuring a compact form, a pivoting head and minimalist design.  Key questions to answer:

• Which design elements appeal most and why, across the two cultures (NL and DE)?
• How does the pivoting head perform on usability and durability? Trust?
• How does the size, water tank placement and cord design impact the user experience?

The research gave clear, actionable insights to fine-tune the product direction. While the compact shape and tilting head were promising, some questions remained on visual choices, usability and effectiveness.

• Compact size and tilting head scored points for travel and ease of use
• Design concerns centered on outdated colors, plastic pieces and swivel joint durability
• Users wanted cordless and could skip some of the accessories