Customer success stories
5hellos has helped numerous businesses gain important insights, improve their experiences, products, and increase sales.
Stories by Sector | Stories by Research type
Citizens' experiences with The Hague Municipality
Roundtable talks explore interactions with The Hague’s Social Services and how to improve
Customer Success | Enquête | Segmentation & Personas | Survey
How to keep herbs and spices relevant
How does a spice giant like Verstegen keep up with generational cooking and eating trends?
Branding Research | Marketing Strategy | Segmentation & Personas | Survey
What Gen Z really thinks about money
Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets
Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability
Steam smarter: user reactions unpacked
Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch
Concept Testing | Innovation | Marketing Strategy | Multilingual Research
Testing a new fridge scan app before UK launch
Does a new AI-powered web app that suggests recipes based on what’s in the fridge work in practice?
Creative Testing | Customer Success | Innovation | UX & Usability
Campaign for IT managers
Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals
Branding Research | Concept Testing | Content Strategy | Marketing Strategy
Compelling content for small business owners
What subjects, articles or stories should insurer a.s.r. share on employee health to connect best with their SME client base?
Branding Research | Content Strategy | Marketing Strategy | UX & Usability
Successful musical launch with Robert ten Brink
Which type of advertising generates the most interest to visit this new musical?
Content Strategy | Creative Testing | Marketing Strategy | Survey
Packaging design effectiveness
How to strengthen the perceived effectiveness of herbal products while aligning with brand values?
Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey
The learning journey of bike mechanics around the world
Personas, insights and journeys from 11 countries for the global Shimano Training Platform design
Content Strategy | Multilingual Research | Segmentation & Personas | Survey | UX & Usability
From sleepless to sleeping better: what works
What people with sleep problems do to improve their sleep, as input for new sleep coaching service
Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey
Innovating the in-home coffee ritual
Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks
Concept Testing | Innovation | Marketing Strategy | Multilingual Research
Concept testing for go-to-market strategy in Germany
Which benefit and concept brings this new technology best to life for a health-focused target group?
Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey
Improving traffic safety in Amsterdam
Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations
Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas
Improving conversion in the US and UK
Usability research on bottlenecks in the stroller shopping journey with young and expecting parents
Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability
What shoppers really think of the new search bar
After an A/B test, understanding why shoppers chose A or B… and the impact on the total shopping experience
Branding Research | Customer Success | UX & Usability
Which new snacks hit the spot at cocktail hour?
As part of innovation funnel, sessions explore the appeal of 5 new snack concepts to decide on a winner
Concept Testing | Innovation | Marketing Strategy
Tenant Guide: the key to comfortable living
How new residents can find the answers they need and quickly feel at home after moving in
Concept Testing | Content Strategy | Customer Success | Segmentation & Personas | UX & Usability
Insights in the pre-owned milk machine business
What do Lely Centers across four continents need to succeed in the second-hand milking machine market?
Customer Success | Innovation | Marketing Strategy | Multilingual Research
Evaluating brand slogans with entrepreneurs
As part of a re-branding, CCV tested slogans for their payment services and hardware to find which resonated most and why
Finance | Hospitality | Retail
Branding Research | Concept Testing | Creative Testing | Marketing Strategy
Touring car drivers: who are they?
To improve parking rule communication, the Municipality of Amsterdam wanted insights into touring car drivers’ habits and behaviours
Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas
Crafting a winning social content strategy
Exploring how café and restaurant owners use social media and what type of content keeps them engaged
Branding Research | Content Strategy | Marketing Strategy
Launching a completely new brand in 3 countries
Redefine Meat – a revolutionary product in the plant-based meat space – wanted to understand how the brand, product range and pricing resonated before retail launch
Branding Research | Concept Testing | Marketing Strategy | Multilingual Research | Survey
Valuable insights from Spanish shoppers
A look into how a store can attract more visitors and increase conversion
Customer Success | Marketing Strategy | Segmentation & Personas
Improving the mortgage journey
Exploring why users hesitate to book a mortgage appointment to uncover barriers and improve the customer journey.
Customer Success | Innovation | Segmentation & Personas | UX & Usability
Designing a branded content module that works in the journey
In a UX study, exploring how online shoppers engage with a brand promotion module
Content Strategy | Customer Success | UX & Usability
Crispy Insights: Airfryer Preferences in NL vs. IT
Defining how consumers select and buy air fryers to inform new product design
Content Strategy | Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas | Survey
How do product videos help sell fashion products?
Understanding how videos influence the shopping journey, and which aspects are most important
Branding Research | Content Strategy | Creative Testing | UX & Usability
Which travel blog drives visits to Switzerland?
Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why
Content Strategy | Marketing Strategy | UX & Usability
Prototype test of the online tender application
A usability study to assess the navigation in a new online form to apply for public tenders in Amsterdam
Content Strategy | Customer Success | Innovation | UX & Usability
Holiday booking made easier
User testing of a new design for holiday booking to streamline the process and increase conversion
Content Strategy | Customer Success | UX & Usability
Check‑in: entrepreneurs react to T‑Mobile campaign
Discussions with small business owners and freelancers show how T-Mobile’s campaign resonated, and where to improve.
Branding Research | Content Strategy | Creative Testing | Marketing Strategy
Understanding fresh herb usage
Four 5hellos sessions in the Netherlands and Germany to uncover when and why fresh herbs are used – and how packaging & sustainability shape choices.
Consumer goods | Food | Retail
Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas
