The 5hellos method.

Say hello to conversations at scale.

Smart.

The high-impact conversation.

Powerful.

Real people, always.
Fully scalable.

Effective

Game-changing insights, quantified.

The high-impact conversation.
It’s the heart of 5hellos.

Ask first, solo.

Then discuss later, together

5 questions
Selected with care to focus on what matters and uncover key insights.
Live conversations
Within the target group, from our panel and vetted to ensure quality.
Scaled 2x, 25x or 100x times
Copy, paste repeat. The high-iimpact conversation is designed to scale.

Powered by our 5Q·AI™️ platform

Dedicated crews get to work processing survey input, sessions to deliver key insights, actions and quotes or video material in a snap.

3 versatile ways to
cover your business needs.

From agile insights with 20 participants to global insights benchmarked over countries and target groups with 200 participants.

Agile insights

n = 10-20 participants

  • powerful insights fast
  • 1 target group, 1 country
  • more participants, same or lower cost
  • 2 – 4 sessions

Scaled insights

n = 20-50 participants

  • expand to more groups or countries; multi-lingual
  • 4 – 10 sessions
  • conversations at scale
  • add-on quantitative work
  • validate data outcomes

Structured, benchmarked insights

n = 100 – 200 participants

  • conversations at scale: qual & quant join forces for best outcomes
  • multiple countries, languages
  • benchmark insights from country to country
  • 10-30 sessions
  • add-on quantitative survey
  • quantified outcomes

How we applied it to clients’ projects

Concept testing for go-to-market strategy in Germany

Which benefit and concept brings this new technology best to life for a health-focused target group?

Consumer goods | Health & beauty

Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

What Gen Z really thinks about money

Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets

Finance

Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability

Steam smarter: user reactions unpacked

Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch

Consumer goods | Retail

Concept Testing | Innovation | Marketing Strategy | Multilingual Research

What shoppers really think of the new search bar

After an A/B test, understanding why shoppers chose A or B… and the impact on the total shopping experience

Retail

Branding Research | Customer Success | UX & Usability

Designing a branded content module that works in the journey

In a UX study, exploring how online shoppers engage with a brand promotion module

Retail

Content Strategy | Customer Success | UX & Usability

Improving conversion in the US and UK

Usability research on bottlenecks in the stroller shopping  journey with young and expecting parents

Consumer goods | Retail

Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability

Campaign for IT managers

Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals

Telecom

Branding Research | Concept Testing | Content Strategy | Marketing Strategy

Packaging design effectiveness

How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

Consumer goods | Health & beauty

Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

How do product videos help sell fashion products?

Understanding how videos influence the shopping journey, and which aspects are most important

Health & beauty | Retail

Branding Research | Content Strategy | Creative Testing | UX & Usability

Talk to our experts to see how 5hellos can help

Veronique van Cruchten

Client Director