The challenge
As part of the new corporate campaign, the Odido brand & communications team, together with advertising agency TBWA, developed a video and several online ads to raise awareness and interest among IT managers.
They wanted to know:
- To what extent is the message clear?
- To what extent is the right string being struck with the target audience?
- What could be better and why?
The outcome
The research helped Odido fine-tune their campaign to better connect with the IT audience by using these insights:
- Support for IT managers was appreciated, but content lacked depth
- Who the target audience is could be sharper – who is this for exactly?
- The Innovation Hub stood out as an appealing service
The nitty gritty
- 2 sessions
- IT managers from major corporations
- 5 questions asked about online video and banner ads
- Sessions focused on appeal of different executions
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Ellen Bark-Lindhout
Strategy Director
Veronique van Cruchten
Client Director
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Talk to our expert on this story
Talk to our expert on this story
The challenge
As part of the new corporate campaign, the Odido brand & communications team, together with advertising agency TBWA, developed a video and several online ads to raise awareness and interest among IT managers.
They wanted to know:
- To what extent is the message clear?
- To what extent is the right string being struck with the target audience?
- What could be better and why?
The outcome
The research helped Odido fine-tune their campaign to better connect with the IT audience by using these insights:
- Support for IT managers was appreciated, but content lacked depth
- Who the target audience is could be sharper – who is this for exactly?
- The Innovation Hub stood out as an appealing service
The nitty gritty
- 2 sessions
- IT managers from major corporations
- 5 questions asked about online video and banner ads
- Sessions focused on appeal of different executions
Talk to our expert on this story
Talk to our expert on this story
Talk to our expert on this story
Talk to our expert on this story
