The challenge
Shimano wanted design a more effective, user-driven learning platform for its partner mechanics in 11 countries. The challenge was to answer 3 questions:
- Who are the different bicycle mechanics in terms of knowledge profiles?
- What do they need, how do they learn best and what motivates them?
- What is their current experience with the Shimano platform—and how can it be improved?
The outcome
The extensive research – combining a quantitative study in 11 countries with live 5hellos sessions in 3 key countries – gave robust answers and delivered these key outcomes.
- Psychographic profiles of the mechanics to inform design
- Navigation structure & content specs for platform design
- Marketing ideas to reach and engage different mechanic types
- Briefing for the design and development agency
The nitty gritty
- Quant survey (n=17,000) among bike mechanics
- 11 countries
- PLUS 6 sessions in 3 countries (NL, UK, DE)
- 5 questions focus on learning journey
Talk to our experts on this story
Veronique van Cruchten
Client Director
Lea Ward
Research Director
Talk to our expert on this story
The challenge
Shimano wanted design a more effective, user-driven learning platform for its partner mechanics in 11 countries. The challenge was to answer 3 questions:
- Who are the different bicycle mechanics in terms of knowledge profiles?
- What do they need, how do they learn best and what motivates them?
- What is their current experience with the Shimano platform—and how can it be improved?
The outcome
The extensive research – combining a quantitative study in 11 countries with live 5hellos sessions in 3 key countries – gave robust answers and delivered these key outcomes.
- Psychographic profiles of the mechanics to inform design
- Navigation structure & content specs for platform design
- Marketing ideas to reach and engage different mechanic types
- Briefing for the design and development agency
The nitty gritty
- Quant survey (n=17,000) among bike mechanics
- 11 countries
- PLUS 6 sessions in 3 countries (NL, UK, DE)
- 5 questions focus on learning journey
Talk to our expert on this story
Talk to our expert on this story
