The challenge
While Lattiz® – a division of Friesland Campina – is market leader in supply of milk-foam machines to restaurants and cafés, they only had a few hundred Instagram followers and single digit likes per post.
The marketing team wanted to be more in touch their client based and understand:
- What types of social content would connect with restaurant and café owners?
- Which posts and accounts do they routinely follow today? Why these?
- How does their social media behaviour today apply to Lattiz’ content strategy?
The outcome
The Lattiz team implemented a new content strategy that doubled the number of followers to 2,000+ today, and significantly increased engagement from an average of 18 likes to posts with more than 300 likes.
The new content strategy focused on the 3 types of posts that cafe owners value most, namely posts that communicated on one of three subjects …
- Improve staff efficiency – Does the account give practical tips that helps staff make coffees?
- InspInspire the team with new ideas – Show me the beautiful frappuccino!
- Trends – Keep staff “in the know” – sharing trends and “Live action reports” from the hospitality industry.
The nitty gritty
- 3 live sessions with café and restaurant owners
- 5 questions asked for 2-3 posts they liked, and why
- Sessions explored posts that made a difference in their day, and their business
Talk to our experts on this story
Ellen Bark-Lindhout
Strategy Director
Tess van Logtestijn
Research Lead
Talk to our expert on this story
Talk to our expert on this story
The challenge
While Lattiz® – a division of Friesland Campina – is market leader in supply of milk-foam machines to restaurants and cafés, they only had a few hundred Instagram followers and single digit likes per post.
The marketing team wanted to be more in touch their client based and understand:
- What types of social content would connect with restaurant and café owners?
- Which posts and accounts do they routinely follow today? Why these?
- How does their social media behaviour today apply to Lattiz’ content strategy?
The outcome
The Lattiz team implemented a new content strategy that doubled the number of followers to 2,000+ today, and significantly increased engagement from an average of 18 likes to posts with more than 300 likes.
The new content strategy focused on the 3 types of posts that cafe owners value most, namely posts that communicated on one of three subjects …
- Improve staff efficiency – Does the account give practical tips that helps staff make coffees?
- InspInspire the team with new ideas – Show me the beautiful frappuccino!
- Trends – Keep staff “in the know” – sharing trends and “Live action reports” from the hospitality industry.
The nitty gritty
- 3 live sessions with café and restaurant owners
- 5 questions asked for 2-3 posts they liked, and why
- Sessions explored posts that made a difference in their day, and their business
Talk to our expert on this story
Talk to our expert on this story
