The challenge
While Lattiz® – a division of Friesland Campina – is market leader in supply of milk-foam machines to restaurants and cafés, they only had a few hundred Instagram followers and single digit likes per post.
The marketing team wanted to be more in touch their client based and understand:
- What types of social content would connect with restaurant and café owners?
- Which posts and accounts do they routinely follow today? Why these?
- How does their social media behaviour today apply to Lattiz’ content strategy?
The outcome
The Lattiz team implemented a new content strategy that doubled the number of followers to 2,000+ today, and significantly increased engagement from an average of 18 likes to posts with more than 300 likes.
5hellos identified 3 types of posts that cafe owners value most. The Lattiz team used this as starting point for their new content strategy focusing on practical tips, inspiration and trends.
The nitty gritty
- 3 live sessions with café and restaurant owners
- 5 questions asked for 2-3 posts they liked, and why
- Sessions explored posts that made a difference in their day, and their business
Talk to our experts on this story
Ellen Bark-Lindhout
Strategy Director
Tess van Logtestijn
Research Lead
Talk to our expert on this story
Talk to our expert on this story
The challenge
While Lattiz® – a division of Friesland Campina – is market leader in supply of milk-foam machines to restaurants and cafés, they only had a few hundred Instagram followers and single digit likes per post.
The marketing team wanted to be more in touch their client based and understand:
- What types of social content would connect with restaurant and café owners?
- Which posts and accounts do they routinely follow today? Why these?
- How does their social media behaviour today apply to Lattiz’ content strategy?
The outcome
The Lattiz team implemented a new content strategy that doubled the number of followers to 2,000+ today, and significantly increased engagement from an average of 18 likes to posts with more than 300 likes.
5hellos identified 3 types of posts that cafe owners value most. The Lattiz team used this as starting point for their new content strategy focusing on practical tips, inspiration and trends.
The nitty gritty
- 3 live sessions with café and restaurant owners
- 5 questions asked for 2-3 posts they liked, and why
- Sessions explored posts that made a difference in their day, and their business
Talk to our expert on this story
Talk to our expert on this story