The challenge
Dutch travel company Pelikaan used 5hellos to test their new booking page by testing their prototype with a 5hellos session and ask:
- How does this page appeal to you?
- To what extent is the page clear?
- What do you like and dislike about the page?
The outcome
The new design received an average score of 8. Overall, a very positive outcome. There is still room for improvement:
- Display dynamic pricing above the fold to ensure crucial information is immediately visible and updates during checkout.
- Avoid unnecessary scrolling to increase booking efficiency.
- Empower the booker by providing all relevant, personalized information, fostering a sense of control.
The nitty gritty
- 1 live session with women who book their holidays online
- 5 questions about the website design and feel
- Session covered what works well and what can be improved
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Veronique van Cruchten
Client Director
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The challenge
Dutch travel company Pelikaan used 5hellos to test their new booking page by testing their prototype with a 5hellos session and ask:
- How does this page appeal to you?
- To what extent is the page clear?
- What do you like and dislike about the page?
The outcome
The new design received an average score of 8. Overall, a very positive outcome. There is still room for improvement:
- Display dynamic pricing above the fold to ensure crucial information is immediately visible and updates during checkout.
- Avoid unnecessary scrolling to increase booking efficiency.
- Empower the booker by providing all relevant, personalized information, fostering a sense of control.
The nitty gritty
- 1 live session with women who book their holidays online
- 5 questions about the website design and feel
- Session covered what works well and what can be improved
Talk to our expert on this story
Talk to our expert on this story
