Merkonderzoek
Weet je hoe mensen daadwerkelijk naar je merk kijken?
Niet alleen of ze je kennen, maar ook wat ze ermee
associëren, wat ze ervan verwachten en waarom ze
wel of niet voor je kiezen.
Met merkonderzoek van 5hellos ga je daarover in gesprek
met echte mensen. Deelnemers beantwoorden eerst
individueel vijf gerichte vragen en bespreken hun
antwoorden vervolgens met elkaar. Zo ontdek je niet
alleen wat mensen van je merk vinden,
maar hoor je ook waarom.
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padding: 85px 24px 90px;
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}
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line-height: 1.65 !important;
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}
.fh-merkonderzoek-hero strong {
color: #43aa00;
font-weight: 700;
}
@media (max-width: 767px) {
.fh-merkonderzoek-hero {
padding: 55px 20px 60px;
}
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font-size: 16px;
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font-size: 19px !important;
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}
Find out how your brand is perceived
A brand doesn't just exist in a brand book. It lives
above all in the minds of the people who come into contact
with it.
You might want to know whether your desired positioning
actually comes across. What characteristics people
spontaneously associate with your brand. Why a competitor
is sometimes perceived as more appealing. Or why people
are familiar with your brand but ultimately don’t choose it.
Brand research reveals that perception.
With 5hellos, you can, among other things, conduct research on:
-
01
Brand Perception and Brand Image
-
02
Brand Associations
-
03
Brand Positioning
-
04
Brand Preference and Consideration
-
05
Differentiation from Competitors
-
06
Needs and expectations within your target audience
And it is precisely with these kinds of questions that the story
behind the answer is interesting.
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max-width: 850px;
margin: 0 auto 42px;
text-align: center;
}
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color: #29345f;
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line-height: 1.25;
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margin: 0 0 28px;
}
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color: #29345f;
font-size: 17px;
line-height: 1.8;
margin: 0 0 18px;
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.fh-merk-themas__subheading {
color: #29345f;
font-size: 21px;
font-weight: 600;
text-align: center;
margin: 0 0 28px;
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gap: 18px;
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display: flex;
flex-direction: column;
align-items: flex-start;
justify-content: center;
min-height: 135px;
padding: 26px;
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border-top: 3px solid #59b900;
border-radius: 12px;
color: #29345f;
font-size: 17px;
font-weight: 600;
line-height: 1.45;
transition: transform .2s ease, box-shadow .2s ease;
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.fh-merk-themas__grid li:hover {
transform: translateY(-3px);
box-shadow: 0 10px 24px rgba(41,52,95,.08);
}
.fh-merk-themas__number {
display: block;
color: #55ad00;
font-size: 13px;
font-weight: 700;
letter-spacing: 1px;
margin-bottom: 12px;
}
.fh-merk-themas__closing {
max-width: 850px;
margin: 38px auto 0;
text-align: center;
color: #29345f;
font-size: 19px;
line-height: 1.7;
}
.fh-merk-themas__closing strong {
color: #45a800;
}
@media (max-width: 900px) {
.fh-merk-themas__grid {
grid-template-columns: repeat(2, minmax(0, 1fr));
}
}
@media (max-width: 600px) {
.fh-merk-themas {
padding: 55px 20px;
}
.fh-merk-themas__intro {
text-align: left;
}
.fh-merk-themas__intro p {
font-size: 16px;
}
.fh-merk-themas__grid {
grid-template-columns: 1fr;
gap: 12px;
}
.fh-merk-themas__grid li {
min-height: 95px;
padding: 20px;
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.fh-merk-themas__subheading {
text-align: left;
font-size: 19px;
}
.fh-merk-themas__closing {
font-size: 17px;
}
}
BRAND PERCEPTION & BRAND AWARENESS
Brand perception goes beyond brand awareness
Knowing your brand is different from
understanding your brand.
Knowing how many people are familiar with your brand doesn't necessarily tell you
what your brand means to them.
Someone may recognize your brand and yet have a completely different
perception than the one you’re trying to convey. A
feature that’s viewed internally as distinctive may
turn out to be completely unimportant to customers.
Or consumers may use words to describe your brand
that are never
used within your organization.
That is why, when conducting brand research, we look beyond
brand awareness alone.
We want to understand what thoughts, associations, and
experiences come to mind as soon as people talk about your brand
. And what arguments arise when they have to explain their
opinion to others.
That’s when brand perception really gets interesting.
.fh-merkperceptie,
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display: block;
margin-bottom: 22px;
color: #4baa00;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.6px;
text-transform: uppercase;
}
.fh-merkperceptie h2 {
color: #29345f;
font-size: clamp(30px, 3.2vw, 43px);
font-weight: 600;
line-height: 1.2;
margin: 0 0 38px;
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display: flex;
gap: 20px;
align-items: stretch;
max-width: 380px;
}
.fh-merkperceptie__line {
flex: 0 0 4px;
background: #56b900;
border-radius: 4px;
}
.fh-merkperceptie__statement p {
margin: 0;
font-size: 21px;
line-height: 1.5;
color: #29345f;
}
.fh-merkperceptie__statement strong {
color: #4baa00;
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}
.fh-merkperceptie__right p {
margin: 0 0 21px;
color: #29345f;
font-size: 17px;
line-height: 1.85;
}
.fh-merkperceptie__right
.fh-merkperceptie__lead {
font-size: 21px;
line-height: 1.6;
font-weight: 600;
margin-bottom: 26px;
}
.fh-merkperceptie__right
.fh-merkperceptie__closing {
color: #4baa00;
font-weight: 700;
font-size: 19px;
margin-bottom: 0;
}
@media (max-width: 850px) {
.fh-merkperceptie {
padding: 65px 20px;
}
.fh-merkperceptie__inner {
grid-template-columns: 1fr;
gap: 35px;
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.fh-merkperceptie h2 {
margin-bottom: 25px;
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.fh-merkperceptie__statement p {
font-size: 19px;
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.fh-merkperceptie__right p {
font-size: 16px;
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.fh-merkperceptie__right
.fh-merkperceptie__lead {
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}
5hellos takes a different approach to qualitative research.
We’ll start with 5 questions that relate
to the research question. Each participant will
answer these individually first. This prevents the
initial opinion from immediately determining what the
rest of the group says.
After that, participants come together in a small live
group discussion. They share their answers, respond to
one another, and explain why they feel a certain way.
And then we do something important:
we repeat it.
By conducting the same study with multiple groups,
we can see which brand associations and arguments consistently
recur and where differences actually arise.
THE 5Qâ„¢ METHOD
Qualitative Brand Research Using the 5Qâ„¢ Method
First, individually.
Then, together.
And then repeat.
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align-items: start;
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.fh-merk-methode__content p {
margin: 0 0 21px;
color: #29345f;
font-size: 17px;
line-height: 1.85;
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.fh-merk-methode__content .fh-merk-methode__lead {
font-size: 21px;
line-height: 1.6;
font-weight: 600;
margin-bottom: 26px;
}
.fh-merk-methode__content strong {
color: #4baa00;
font-weight: 700;
}
.fh-merk-methode__content .fh-merk-methode__emphasis {
font-weight: 500;
}
.fh-merk-methode__eyebrow {
display: block;
margin-bottom: 22px;
color: #4baa00;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.6px;
text-transform: uppercase;
}
.fh-merk-methode h2 {
color: #29345f;
font-size: clamp(30px, 3.2vw, 43px);
font-weight: 600;
line-height: 1.2;
margin: 0 0 38px;
}
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display: flex;
gap: 20px;
align-items: stretch;
max-width: 380px;
}
.fh-merk-methode__line {
flex: 0 0 4px;
background: #56b900;
border-radius: 4px;
}
.fh-merk-methode__statement p {
margin: 0;
font-size: 21px;
line-height: 1.5;
color: #29345f;
}
.fh-merk-methode__statement strong {
color: #4baa00;
font-weight: 700;
}
@media (max-width: 850px) {
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padding: 55px 20px;
}
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grid-template-columns: 1fr;
gap: 35px;
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grid-row: 1;
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margin-bottom: 25px;
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.fh-merk-methode__content p {
font-size: 16px;
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.fh-merk-methode__content .fh-merk-methode__lead {
font-size: 19px;
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}
BRAND POSITIONING
Testing Brand Positioning with Your Target Audience
A positioning strategy may look perfect on paper
but still come across differently to real people.
Do people understand what your brand stands for? Are
the qualities you want to set yourself apart with
actually recognized? And do people
even find those qualities relevant when
they’re making a choice?
01
Desired Brand Positioning
How you want people to perceive your brand.
02
Actual Brand Perception
How your target audience actually perceives your brand.
By speaking directly with your target audience,
you can determine where your desired brand positioning
aligns with actual brand perception—and where it does not.
This provides a solid foundation when, for example, you are
refining your positioning, preparing for a rebranding,
or developing a new brand strategy.
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.fh-positionering__inner {
max-width: 1050px;
margin: 0 auto;
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.fh-positionering__intro {
max-width: 850px;
margin: 0 auto 30px;
text-align: center;
}
.fh-positionering__eyebrow {
display: block;
color: #4baa00;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.5px;
margin-bottom: 16px;
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.fh-positionering h2 {
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font-weight: 600;
line-height: 1.25;
margin: 0 0 24px;
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.fh-positionering__lead {
font-size: 21px;
line-height: 1.6;
font-weight: 500;
color: #29345f;
}
.fh-positionering__content {
max-width: 800px;
margin: 0 auto 35px;
text-align: center;
}
.fh-positionering__content p,
.fh-positionering__bottom p {
color: #29345f;
font-size: 17px;
line-height: 1.8;
margin: 0 0 18px;
}
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display: grid;
grid-template-columns: repeat(2, minmax(0, 1fr));
gap: 20px;
margin: 0 auto 35px;
}
.fh-positionering__card {
background: #ffffff;
border-radius: 12px;
padding: 32px;
border-top: 3px solid #56b900;
}
.fh-positionering__number {
display: block;
color: #4baa00;
font-size: 13px;
font-weight: 700;
margin-bottom: 16px;
}
.fh-positionering__card h3 {
color: #29345f;
font-size: 21px;
font-weight: 600;
line-height: 1.35;
margin: 0 0 12px;
}
.fh-positionering__card p {
color: #29345f;
font-size: 16px;
line-height: 1.65;
margin: 0;
}
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max-width: 800px;
margin: 0 auto;
text-align: center;
}
.fh-positionering__bottom p:last-child {
margin-bottom: 0;
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@media (max-width: 767px) {
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}
BRAND PREFERENCE & CHOICE BEHAVIOR
Why does someone choose your brand—or decide not to?
This is where 5hellos' conversations add value.
A questionnaire can show that
someone prefers Brand A over Brand B. During a
conversation, you can find out why.
Maybe it has to do with trust. With
previous experiences. With price. With appearance.
Or maybe someone mentions a reason that wasn't even included
in the original hypothesis.
Participants also hear what others are saying and
respond to it. They agree, contradict each other
or clarify their earlier answers.
It is precisely through that interaction that insights emerge
that are difficult to capture in predetermined answer options
.
.fh-merkvoorkeur,
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margin: 0 auto;
display: grid;
grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr);
gap: 75px;
align-items: center;
}
.fh-merkvoorkeur__eyebrow {
display: block;
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font-size: 12px;
font-weight: 700;
letter-spacing: 1.5px;
margin-bottom: 20px;
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margin: 0 0 20px;
}
.fh-merkvoorkeur__content .fh-merkvoorkeur__lead {
font-size: 21px;
font-weight: 600;
line-height: 1.6;
margin-bottom: 25px;
}
.fh-merkvoorkeur__content strong {
color: #4baa00;
font-weight: 700;
}
/* Visueel statement */
.fh-merkvoorkeur__visual {
background: #29345f;
border-radius: 18px;
padding: 45px 38px;
min-height: 470px;
display: flex;
flex-direction: column;
justify-content: space-between;
}
.fh-merkvoorkeur__visual-label {
color: #a8e579;
font-size: 11px;
font-weight: 700;
letter-spacing: 1.5px;
}
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display: flex;
flex-direction: column;
align-items: flex-start;
padding: 30px 0;
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.fh-merkvoorkeur__visual-text span {
color: #ffffff;
font-size: 22px;
line-height: 1.5;
}
.fh-merkvoorkeur__visual-text strong {
color: #ffffff;
font-size: clamp(50px, 5vw, 76px);
line-height: 1.15;
font-weight: 700;
letter-spacing: -2px;
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line-height: 1.5;
margin: 0;
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@media (max-width: 850px) {
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padding: 60px 20px;
}
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grid-template-columns: 1fr;
gap: 35px;
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.fh-merkvoorkeur__content p {
font-size: 16px;
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.fh-merkvoorkeur__content .fh-merkvoorkeur__lead {
font-size: 19px;
}
.fh-merkvoorkeur__visual {
min-height: 350px;
padding: 32px;
}
.fh-merkvoorkeur__visual-text strong {
font-size: 56px;
}
}
APPLICATIONS OF BRAND RESEARCH
Brand research for positioning, rebranding, and campaigns
Not every research question calls for the same
brand research.
For example, you can use 5hellos when you:
-
✓
want to evaluate an existing brand positioning;
-
✓
are investigating how customers and prospects perceive your brand;
-
✓
is preparing a rebranding;
-
✓
want to explore brand associations;
-
✓
want to understand why a competitor is chosen;
-
✓
want to compare different brand or communication concepts;
-
✓
want to test a campaign before rolling it out on a large scale;
-
✓
want to understand differences between target audiences or markets.
The research question then determines
which people we interview and
which five questions we ask them.
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.fh-merk-toepassingen__intro {
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margin: 0 auto 38px;
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color: #29345f;
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line-height: 1.75;
margin: 0 0 12px;
}
.fh-merk-toepassingen__intro
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font-size: 21px;
font-weight: 600;
line-height: 1.55;
margin-bottom: 15px;
}
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display: grid;
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line-height: 1.55;
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justify-content: center;
flex: 0 0 26px;
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height: 26px;
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color: #4baa00;
border-radius: 50%;
font-size: 15px;
font-weight: 700;
}
.fh-merk-toepassingen__closing {
max-width: 760px;
margin: 42px auto 0;
padding: 24px 30px;
background: #ffffff;
border-radius: 10px;
display: flex;
align-items: center;
gap: 20px;
}
.fh-merk-toepassingen__accent {
flex: 0 0 4px;
align-self: stretch;
background: #55b500;
border-radius: 4px;
}
.fh-merk-toepassingen__closing p {
color: #29345f;
font-size: 18px;
line-height: 1.6;
margin: 0;
}
.fh-merk-toepassingen__closing strong {
color: #4baa00;
font-weight: 700;
}
@media (max-width: 767px) {
.fh-merk-toepassingen {
padding: 55px 20px;
}
.fh-merk-toepassingen__list {
grid-template-columns: 1fr;
}
.fh-merk-toepassingen__list li {
padding: 15px 0;
}
.fh-merk-toepassingen__intro
.fh-merk-toepassingen__lead {
font-size: 19px;
}
.fh-merk-toepassingen__closing {
padding: 20px;
margin-top: 30px;
}
.fh-merk-toepassingen__closing p {
font-size: 16px;
}
}
FROM RESEARCH TO BRAND STRATEGY
From Brand Associations to Insights for Your Brand Strategy
Not only do we understand
what people are thinking.
But also what that means
for your brand.
After the research, you won’t just have isolated answers
or a collection of quotes.
Because the same conversations are repeated,
we can identify recurring patterns. What associations
do we hear over and over again? Where is there agreement?
Where do target groups actually differ from one another?
And which arguments prove to be important when people
explain their preferences?
We translate those insights into what they mean
for your brand.
So that your brand strategy isn’t just based on
how you want people to view your brand
but also on how they
actually experience it .
Brand Associations
→
Insights
→
Brand Strategy
.fh-merkinzichten,
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}
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.fh-merkinzichten__inner {
max-width: 1100px;
margin: 0 auto;
display: grid;
grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr);
gap: 80px;
align-items: start;
}
.fh-merkinzichten__eyebrow {
display: block;
color: #4baa00;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.5px;
margin-bottom: 20px;
}
.fh-merkinzichten h2 {
color: #29345f;
font-size: clamp(30px, 3.2vw, 43px);
font-weight: 600;
line-height: 1.2;
margin: 0 0 35px;
}
.fh-merkinzichten__statement {
display: flex;
gap: 20px;
max-width: 390px;
}
.fh-merkinzichten__line {
flex: 0 0 4px;
background: #56b900;
border-radius: 4px;
}
.fh-merkinzichten__statement p {
color: #29345f;
font-size: 21px;
line-height: 1.5;
margin: 0;
}
.fh-merkinzichten__statement strong {
color: #4baa00;
font-weight: 700;
}
.fh-merkinzichten__content p {
color: #29345f;
font-size: 17px;
line-height: 1.85;
margin: 0 0 21px;
}
.fh-merkinzichten__content
.fh-merkinzichten__lead {
font-size: 21px;
font-weight: 600;
line-height: 1.6;
margin-bottom: 26px;
}
.fh-merkinzichten__content strong {
color: #4baa00;
font-weight: 700;
}
/* Visuele overgang */
.fh-merkinzichten__flow {
max-width: 900px;
margin: 55px auto 0;
padding: 25px 30px;
background: #f2f6fc;
border-radius: 12px;
display: flex;
justify-content: center;
align-items: center;
gap: 25px;
flex-wrap: wrap;
}
.fh-merkinzichten__flow span {
color: #29345f;
font-size: 17px;
font-weight: 600;
}
.fh-merkinzichten__flow
.fh-merkinzichten__arrow {
color: #4baa00;
font-size: 25px;
font-weight: 700;
}
@media (max-width: 850px) {
.fh-merkinzichten {
padding: 60px 20px;
}
.fh-merkinzichten__inner {
grid-template-columns: 1fr;
gap: 35px;
}
.fh-merkinzichten h2 {
margin-bottom: 25px;
}
.fh-merkinzichten__content p {
font-size: 16px;
}
.fh-merkinzichten__content
.fh-merkinzichten__lead {
font-size: 19px;
}
.fh-merkinzichten__statement p {
font-size: 19px;
}
.fh-merkinzichten__flow {
gap: 12px;
padding: 22px 15px;
margin-top: 40px;
}
.fh-merkinzichten__flow span {
font-size: 14px;
}
.fh-merkinzichten__flow
.fh-merkinzichten__arrow {
font-size: 18px;
}
}
@media (max-width: 480px) {
.fh-merkinzichten__flow {
flex-direction: column;
gap: 8px;
}
.fh-merkinzichten__flow
.fh-merkinzichten__arrow {
transform: rotate(90deg);
}
}
.fh-merk-contact,
.fh-merk-contact * {
box-sizing: border-box;
}
.fh-merk-contact {
background: #29345f;
padding: 75px 30px;
color: #ffffff;
font-family: inherit;
}
.fh-merk-contact__inner {
max-width: 800px;
margin: 0 auto;
text-align: center;
}
.fh-merk-contact__eyebrow {
display: block;
color: #a5e66f;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.5px;
margin-bottom: 20px;
}
.fh-merk-contact h2 {
color: #ffffff !important;
font-size: clamp(30px, 3.5vw, 44px);
font-weight: 600;
line-height: 1.2;
margin: 0 0 25px;
}
.fh-merk-contact__lead {
color: #ffffff;
font-size: 22px;
font-weight: 600;
line-height: 1.5;
margin: 0 0 22px;
}
.fh-merk-contact__text {
color: #ffffff;
font-size: 17px;
line-height: 1.8;
margin: 0;
}
.fh-merk-contact__footer {
display: flex;
align-items: center;
justify-content: center;
gap: 15px;
margin-top: 38px;
color: #ffffff;
font-size: 16px;
font-weight: 600;
}
.fh-merk-contact__line {
width: 35px;
height: 3px;
background: #56b900;
}
.fh-merk-contact__arrow {
color: #a5e66f;
font-size: 25px;
line-height: 1;
}
@media (max-width: 767px) {
.fh-merk-contact {
padding: 55px 22px;
}
.fh-merk-contact__lead {
font-size: 19px;
}
.fh-merk-contact__text {
font-size: 16px;
}
.fh-merk-contact__footer {
flex-wrap: wrap;
gap: 10px;
font-size: 14px;
}
}
FREQUENTLY ASKED QUESTIONS
Frequently Asked Questions About Brand Research
Want to learn more about brand research, brand positioning
and our research approach? Below,
we answer the most frequently asked questions.
What is brand research?
Brand research identifies how people
recognize, experience, and evaluate a brand. Depending on the
research question, you can, for example, examine brand perception,
brand associations, positioning, preference, and
differentiation from competitors
.
What is the difference between brand research and market research?
Market research can focus on an entire
market, target audience, need, or competitive landscape.
Brand research focuses specifically on the brand and the
way in which people perceive, experience,
and factor that brand into their decisions.
Can you have a brand positioning tested?
Yes. You can investigate whether the desired positioning
is recognized, what characteristics people spontaneously
associate with the brand, and how the positioning
relates to alternatives in the market.
Is brand research qualitative or quantitative?
Both are possible. 5hellos focuses on human
insight by combining individual responses
with live group discussions. By repeating the same research design
with multiple groups,
recurring patterns also become apparent.
Can different target groups be compared with one another?
Yes. When differences between target groups are relevant
to the research question, groups
can be formed separately, and the
results can be compared with one another.
.fh-merk-faq,
.fh-merk-faq * {
box-sizing: border-box;
}
.fh-merk-faq {
background: #f2f6fc;
padding: 85px 24px 95px;
font-family: inherit;
color: #29345f;
}
.fh-merk-faq__inner {
max-width: 950px;
margin: 0 auto;
}
.fh-merk-faq__heading {
text-align: center;
max-width: 760px;
margin: 0 auto 45px;
}
.fh-merk-faq__eyebrow {
display: block;
color: #4baa00;
font-size: 12px;
font-weight: 700;
letter-spacing: 1.5px;
margin-bottom: 18px;
}
.fh-merk-faq h2 {
color: #29345f;
font-size: clamp(30px, 3.2vw, 42px);
font-weight: 600;
line-height: 1.25;
margin: 0 0 20px;
}
.fh-merk-faq__heading p {
color: #29345f;
font-size: 17px;
line-height: 1.7;
margin: 0;
}
/* Accordion */
.fh-merk-faq__items {
display: flex;
flex-direction: column;
gap: 12px;
}
.fh-merk-faq__item {
background: #ffffff;
border: 1px solid #e0e7f0;
border-radius: 10px;
overflow: hidden;
transition: border-color .2s ease,
box-shadow .2s ease;
}
.fh-merk-faq__item[open] {
border-color: #d4e5c7;
box-shadow: 0 8px 25px rgba(41, 52, 95, .04);
}
.fh-merk-faq__item summary {
display: flex;
align-items: center;
justify-content: space-between;
gap: 20px;
padding: 24px 28px;
cursor: pointer;
list-style: none;
color: #29345f;
}
.fh-merk-faq__item summary::-webkit-details-marker {
display: none;
}
.fh-merk-faq__item summary::marker {
content: "";
}
.fh-merk-faq__item summary:focus-visible {
outline: 3px solid #4baa00;
outline-offset: -4px;
}
.fh-merk-faq__question {
color: #29345f;
font-size: 18px;
font-weight: 600;
line-height: 1.5;
}
/* Plus- en min-icoon */
.fh-merk-faq__toggle {
position: relative;
flex: 0 0 30px;
width: 30px;
height: 30px;
border-radius: 50%;
background: #edf6e8;
}
.fh-merk-faq__toggle::before,
.fh-merk-faq__toggle::after {
content: "";
position: absolute;
top: 50%;
left: 50%;
background: #4baa00;
border-radius: 2px;
transform: translate(-50%, -50%);
}
.fh-merk-faq__toggle::before {
width: 12px;
height: 2px;
}
.fh-merk-faq__toggle::after {
width: 2px;
height: 12px;
transition: transform .2s ease;
}
.fh-merk-faq__item[open]
.fh-merk-faq__toggle::after {
transform: translate(-50%, -50%) rotate(90deg);
}
/* Antwoord */
.fh-merk-faq__answer {
padding: 0 70px 26px 28px;
}
.fh-merk-faq__answer p {
color: #29345f;
font-size: 16px;
line-height: 1.8;
margin: 0;
}
@media (max-width: 767px) {
.fh-merk-faq {
padding: 60px 20px 70px;
}
.fh-merk-faq__heading {
margin-bottom: 30px;
}
.fh-merk-faq__heading p {
font-size: 16px;
}
.fh-merk-faq__item summary {
padding: 20px;
gap: 15px;
}
.fh-merk-faq__question {
font-size: 16px;
}
.fh-merk-faq__answer {
padding: 0 20px 22px;
}
.fh-merk-faq__answer p {
font-size: 15px;
}
}
