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T-Mobile in conversation with entrepreneurs and freelancers

Several deals were tested with 10 entrepreneurs and freelancers. Which deal is most attractive to entrepreneurs? And why?
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“I am pleasantly surprised with the quality of the insights of the 5hellos sessions. This is definitely a service we will be using more often.” - Jason Simmonds, Proposition marketer, T-Mobile Ondernemen.

‍T-Mobile used 5hellos to get feedback from entrepreneurs and freelancers about different forms of promotion when renewing a subscription. The aim of the 5hellos sessions was to gain insight into the preferences of this target group. Which action is most appealing? And above all why?

Preparation

The entrepreneurs and freelancers were shown 4 different actions beforehand, with 5 questions. Moderator Tess used the answers to gain a deeper understanding of the entrepreneurs' preferences and trade-offs when renewing their subscriptions.

The perfect amount of information

After a short introduction, Tess started the discussion on the different deals. To what extent does a promotion offer extra value or convenience for entrepreneurs? Later on they went into more detail about the types of promotion that differ in terms of duration, value and type of discount. In the short session, the entrepreneurs clearly indicate what offers the most value from their personal perspective and situation.

5hellos delivered a concise report with key insights, testimonials and action points after 5 days.

Interested in talking to 5 people in 30 minutes? Let's talk.

Moderator
Tess on behalf of the client
What's tested
Promotional deals for subscription renewals
Goal
Gain insight into target group preferences
With whom?
2 x 5 entrepreneurs and freelancers

And, what do your users think?

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