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T-Mobile Entrepreneur

How does the campaign resonate with a diverse group of entrepreneurs? And how does it contribute to the T-Mobile brand?
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"We are very happy with the results. We are now using the insights to develop a follow-up campaign." - Nicolette, Brand Marketeer, T-Mobile

‍T-Mobile collaborated with 5hellos to evaluate their recent online brand campaign with the target audience: small business owners and freelancers. In two brief online discussions, each involving 5 entrepreneurs and freelancers, 5hellos delved into the message of T-Mobile's campaign.

The aim of these sessions was to gain insights into: What message does this campaign convey to the target audience? To what extent do entrepreneurs feel that this campaign aligns with the T-Mobile brand? And most importantly, why? With these insights, T-Mobile can develop a follow-up campaign.

Preparation

Prior to the online sessions, the entrepreneurs were shown the campaign videos and banners, and then answered 5 questions using the 5hellos tool.

About the session

The 5hellos moderator used the answers to these questions during the conversation to gather deeper insights: What message resonates? What appeals to the entrepreneurs? What doesn't?

After 5 days, 5hellos provided a concise report with key insights, testimonials, and action points.

The entrepreneurs provided their honest opinions: They are drawn to the ambitious stories depicted in the campaign, but the campaign also raises questions among the entrepreneurs regarding T-Mobile's services. This valuable feedback will help supplement the storyline for the follow-up campaign.

Interested in talking to 5 people in 30 minutes? Let's talk.

Moderator
Tess from the 5hellos team
What's tested
Campaign for entrepreneurs
Goal
To investigate the message conveyed by this campaign.
With whom?
2 groups of 5 entrepreneurs and freelancers.

And, what do your users think?

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