2 days before the session
The 10 homeowners were sent a 5-question survey that included questions about their first impression, their opinion about aspects that are good or could be better and to what extent they would buy the product.
The key take-aways
The product was well received by everyone, partly due to the display of the clear and attractive USPs. The site looks slick and encourages to look further. But when doing so, most visitors run into a few things as the site does not answer the many technical and practical questions that visitors have. Besides that, the site also generates some mistrust by making big promises, which results in a loss of credibility.
So, what can be better?
- Make it personal: Tell the founders story for goodwill.
- Build credibility: Liaise with industry experts and/or include the link to investors.
- Expand accessible information: Add the most important elements that visitors are looking for (how does it work, about us and a FAQ).
5hellos bundled all insights together in an extensive report, including key take-aways and action points. But this time the 5hellos team went one step further by making a nice breakdown of the different types of buyers and a checklist of quick wins.
So, qualitative research within 30 min., with 5 (potential) users and an extensive report afterwards written by the 5hellos team with 35+ years of UX experience. Who would not want that?!
Schedule a demo here and learn more about how 5hellos can help you.
