Travel & Leisure

Whether it’s browsing blogs, booking a holiday, or comparing destinations, travellers expect smooth journeys from the first click. Inspiration, clarity, and trust all play a role in their choices.

At 5hellos, we help travel and leisure brands fine-tune the (UX) experience. From testing booking flows to exploring content appeal, we work with real users to reveal what inspires action and what gets in the way, so you can create journeys that start strong, online.

Example projects

  • Which travel blog drives visits to Switzerland?

    Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why

    Hospitality | Public | Travel & Leisure

    Content Strategy | Marketing Strategy | UX & Usability

  • Holiday booking made easier

    Testing a new design for a holiday booking page to optimize the user experience and streamline the booking process.‍

    Travel & Leisure

    Concept Testing | Marketing Strategy | UX & Usability

  • Improving traffic safety in Amsterdam

    Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations

    Public | Travel & Leisure

    Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas

  • Touring car drivers: who are they?

    To improve parking rule communication, the Municipality of Amsterdam wanted insights into touring car drivers’ habits and behaviours

    Public | Travel & Leisure

    Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas