Travel & Leisure

Whether it’s browsing blogs, booking a holiday, or comparing destinations, travellers expect smooth journeys from the first click. Inspiration, clarity, and trust all play a role in their choices.

At 5hellos, we help travel and leisure brands fine-tune the (UX) experience. From testing booking flows to exploring content appeal, we work with real users to reveal what inspires action and what gets in the way, so you can create journeys that start strong, online.

Example projects

  • Successful musical launch with Robert ten Brink

    Which type of advertising generates the most interest to visit this new musical?

    Entertainment | Travel & Leisure

    Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Which travel blog drives visits to Switzerland?

    Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why

    Hospitality | Public | Travel & Leisure

    Content Strategy | Marketing Strategy | UX & Usability

  • Holiday booking made easier

    User testing of a new design for holiday booking to streamline the process and increase conversion

    Travel & Leisure

    Content Strategy | Customer Success | UX & Usability

  • Improving traffic safety in Amsterdam

    Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations

    Public | Travel & Leisure

    Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas