Telecom, Energy and Utilities

In competitive markets like telecom and energy, it’s now more important than ever to offer products that meet unmet needs and deliver added value versus the competition – whether for B2B customers like IT managers and entrepreneurs or for B2C.

That’s why companies like Odido, Alliander and Innova Energy use 5hellos.

Conversations at scale delivers actionable input on communication flows, prototypes or marketing campaigns. The input from B2B or B2C (potential) customers ensures that the product offering and messaging connects.

Example projects

  • Communicating clearly with Alliander's wholesale clients

    Investigating how to tailor messaging for clarity and relevance so it resonates with this audience’s unique needs

    Public | Telecom

    Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas

  • Check‑in: entrepreneurs react to T‑Mobile campaign

    Discussions with small business owners and freelancers revealed how T-Mobile’s campaign resonated, and where to improve.

    Telecom

    Branding Research | Content Strategy | Creative Testing | Marketing Strategy

  • Campaign for IT managers

    Checking in with IT managers on what they think of this first digital campaign aimed at fellow IT professionals

    Telecom

    Branding Research | Concept Testing | Content Strategy | Marketing Strategy