Retail

The 5hellos team has worked with (online) retailers for years – from the birth of e-commerce to the social shopping of today – the changes and demands in the journey happen fast. Yet it still remains true: hearing the customer speak about their retail journey ALWAYS brings irreplaceable insights that help boost conversation and deliver a better experience.

Working with (eCom) companies like Bijenkorf, Plus, adidas and Zeeman stay one step ahead – whether it’s testing search bars, refining checkout flows to exploring  A/B test outcomes or improving brand communication, we turn real shopper behaviour into insights retail players can act on.

Example projects

  • Valuable insights from Spanish shoppers

     A look into how a store can attract more visitors and increase conversion

    Customer Success | Marketing Strategy | Segmentation & Personas

  • Improving conversion in the US and UK

    Usability research on bottlenecks in the stroller shopping  journey with young and expecting parents

    Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability

  • The power of the 'Eurootje' ad campaign

    How can this well-known Dutch campaign best be used to differentiate PLUS supermarkets?

    Content Strategy | Creative Testing | Marketing Strategy

  • Designing a branded content module that works in the journey

    In a UX study, exploring how online shoppers engage with a brand promotion module

    Content Strategy | Customer Success | UX & Usability