Public sector & government

We help public organisations serve people even better.

From improving traffic safety to understanding the day-to-day needs of tour bus drivers to designing customer journeys in debt relief and social assistance programs, 5hellos brings the voices of diverse citizens into the mix to inform policy or make services more relevant and effective.

We partner with national ministries, local municipalities,  public agencies and mission-driven teams to bring citizens into the process.

Listening, testing early and turning insights into better services.

Example projects

  • Which travel blog drives visits to Switzerland?

    Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why

    Hospitality | Public | Travel & Leisure

    Content Strategy | Marketing Strategy | UX & Usability

  • Prototype test of an online subsidy application

    A usability study to assess the navigation in a new online form to apply for public tenders in Amsterdam

    Public

    Content Strategy | Customer Success | Innovation | UX & Usability

  • Improving traffic safety in Amsterdam

    Gathering insights and ideas from driving instructors and examiners about potentially dangerous traffic situations

    Public | Travel & Leisure

    Content Strategy | Innovation | Marketing Strategy | Segmentation & Personas

  • Touring car drivers: who are they?

    To improve parking rule communication, the Municipality of Amsterdam wanted insights into touring car drivers’ habits and behaviours

    Public | Travel & Leisure

    Content Strategy | Customer Success | Marketing Strategy | Segmentation & Personas