Hospitality

Social feeds, remote work, and new routines are re-shaping  how and why people eat out, what they expect when travelling or the types of events they attend.

We help hospitality brands get closer to their clients or guests to understand these changing needs.

Whether it’s bringing Who Ajam, a brand new restaurant chain successfully to market, refining the Latin (Friesland Campina) branding concept for cafe owners or generating input for a social content plan, we uncover what matters to B2B and B2C customers in their journeys — and help turn those insights into better experiences.

Example projects

  • Which travel blog drives visits to Switzerland?

    Two different blog posts were compared to understand which travel blog inspired the most to go to Switzerland, and why

    Hospitality | Public | Travel & Leisure

    Content Strategy | Marketing Strategy | UX & Usability

  • Tenant Guide: the key to comfortable living

    How new residents can find the answers they need and quickly feel at home after moving in

    Hospitality | Public

    Concept Testing | Content Strategy | Customer Success | Segmentation & Personas | UX & Usability

  • Evaluating brand slogans with entrepreneurs

    As part of a re-branding, CCV tested slogans for their payment services and hardware to find which resonated most and why

    Finance | Hospitality | Retail

    Branding Research | Concept Testing | Creative Testing | Marketing Strategy

  • Crafting a winning social content strategy

    Exploring café and restaurant owners on-the-job needs to sharpen Lattiz’ social media plan

    Food | Hospitality

    Branding Research | Content Strategy | Marketing Strategy