Health & beauty

At 5hellos, we bring the human voice into the health and beauty sector every day to find meaningful insights on product development, branding and communication for clients like these.

  • SunLED, a break-through technology that brings natural sunlight indoors, decides on go-to market strategy
  • A.Vogel explores which packaging designs works best to convey how effective their natural products are
  • Rituals investigates advertising campaign directions across countries
  • Bijenkorf explores what premium fashion and beauty shopping means online to its customers

Example projects

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Concept testing for go-to-market strategy in Germany

    Which benefit and concept brings this new technology best to life for a health-focused target group?

    Consumer goods | Health & beauty

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

  • How do product videos help sell fashion products?

    Understanding how videos influence the shopping journey, and which aspects are most important

    Health & beauty | Retail

    Branding Research | Content Strategy | Creative Testing | UX & Usability