Food

Times are changing fast in the food sector.

Gen Z and Millennials are reshaping how we think about food, what we cook, when we eat out, and why we choose certain products.

From high-protein yoghurts to bold new spices, consumers are exploring new and different experiences when it comes to cooking and eating.

We work with clients like Redefine Meat, Danone, Friesland Campina and Verstegen to explore new product concepts, evaluate communication and unlock powerful insights, that help shape product development, marketing and communication choices and retail strategy.

Example projects

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Consumer goods | Entertainment | Food

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • The power of the 'Eurootje' ad campaign

    How can this well-known Dutch campaign best be used to differentiate PLUS supermarkets?

    Food | Retail

    Content Strategy | Creative Testing | Marketing Strategy

  • Testing a new fridge scan app before UK launch

    Does a new AI-powered web app that suggests recipes based on what’s in the fridge work in practice?

    Food

    Creative Testing | Customer Success | Innovation | UX & Usability

  • A pancake taste test with proposition feedback

    In-home tastings followed by 5hellos sessions to explore which flavour innovations best fuel Magioni’s growth journey.

    Food | Retail

    Branding Research | Concept Testing | Creative Testing | Innovation | Survey