Food

Times are changing fast in the food sector.

Gen Z and Millennials are reshaping how we think about food, what we cook, when we eat out, and why we choose certain products.

From high-protein yoghurts to bold new spices, consumers are exploring new and different experiences when it comes to cooking and eating.

We work with clients like Redefine Meat, Danone, Friesland Campina and Verstegen to explore new product concepts, evaluate communication and unlock powerful insights, that help shape product development, marketing and communication choices and retail strategy.

Example projects

  • Crispy Insights: Airfryer Preferences in NL vs. IT

    Defining how consumers select and buy air fryers to inform new product design

    Consumer goods | Food

    Content Strategy | Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas | Survey

  • Which new snacks hit the spot at cocktail hour?

    As part of innovation funnel, sessions explore the appeal of 5 new snack concepts to decide on a winner

    Food

    Concept Testing | Innovation | Marketing Strategy

  • Crafting a winning social content strategy

    Exploring café and restaurant owners on-the-job needs to sharpen Lattiz’ social media plan

    Food | Hospitality

    Branding Research | Content Strategy | Marketing Strategy

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Consumer goods | Entertainment | Food

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research