Finance

Neo-banks, crypto, finfluencers, digital mortgages – at 5hellos, we have a front row seat to the many changes going on in finance.

Understanding the new needs of today’s customers and businesses is key – and it’s all unfolding at lightening speed.

We bring the human voice at scale into the research mix for companies like a.s.r., ING and Independer. Joining design sprints, testing new tools or concepts, and exploring brand positioning  – 5hellos helps each touchpoint make sense to the user, building trust and working in the moments that matter.

Example projects

  • Improving the mortgage journey

    Exploring why users hesitate to book a mortgage appointment to uncover barriers and improve the customer journey.

    Finance

    Customer Success | Innovation | Segmentation & Personas | UX & Usability

  • Evaluating brand slogans with entrepreneurs

    As part of a re-branding, CCV tested slogans for their payment services and hardware to find which resonated most and why

    Finance | Hospitality | Retail

    Branding Research | Concept Testing | Creative Testing | Marketing Strategy

  • Compelling content for small business owners

    What subjects, articles or stories should insurer a.s.r. share on employee health to connect best with their SME client base?

    Finance

    Branding Research | Content Strategy | Marketing Strategy | UX & Usability

  • What Gen Z really thinks about money

    Understanding how Gen Z feels about saving, spending and switching banks, and what it takes to earn their trust in 9 markets

    Finance

    Branding Research | Content Strategy | Marketing Strategy | Multilingual Research | UX & Usability