Entertainment

What draws people in, sells tickets and gets them to come back?

From musicals like Moulin Rouge to travel blogs and booking platforms, entertainment today is about more than just content. Audiences want connection, immersion and ease.

At 5hellos, we help brands in entertainment understand what truly resonates. Whether it’s testing campaign ideas, exploring content appeal or optimising user journeys, we bring creators closer to their audiences, so they can deliver experiences that inspire, engage and convert.

Example projects

  • Successful musical launch with Robert ten Brink

    Which type of advertising generates the most interest to visit this new musical?

    Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research