Consumer goods

What are today’s customers really looking for?

At 5hellos, we help brands like Philips, Joolz, SunLED and Smartwares cut through assumptions and get closer to what drives consumer choices.

Whether it’s refining packaging, testing new product ideas, or understanding market differences, we bring real human beings into the process — fast, focused and with impact.

Example projects

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey

  • Innovating the in-home coffee ritual

    Exploring unmet needs of coffee drinkers in the US, Germany and NL by looking at the coffee experience in cafés and Starbucks

    Consumer goods | Entertainment | Food

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research

  • Improving conversion in the US and UK

    Usability research on bottlenecks in the stroller shopping  journey with young and expecting parents

    Consumer goods | Retail

    Branding Research | Customer Success | Marketing Strategy | Segmentation & Personas | UX & Usability

  • Steam smarter: user reactions unpacked

    Revealing the delights and drawbacks for German, Polish and Dutch consumers in a new hand steamer before launch

    Consumer goods | Retail

    Concept Testing | Innovation | Marketing Strategy | Multilingual Research