Consumer goods

What are today’s customers really looking for?

At 5hellos, we help brands like Philips, Joolz, SunLED and Smartwares cut through assumptions and get closer to what drives consumer choices.

Whether it’s refining packaging, testing new product ideas, or understanding market differences, we bring real human beings into the process — fast, focused and with impact.

Example projects

  • From sleepless to sleeping better: what works

    What people with sleep problems do to improve their sleep, as input for new sleep coaching service

    Consumer goods | Retail

    Branding Research | Concept Testing | Innovation | Marketing Strategy | Survey

  • Understanding fresh herb usage

    Four 5hellos sessions in the Netherlands and Germany to uncover when and why fresh herbs are used – and how packaging & sustainability shape choices.

    Consumer goods | Food | Retail

    Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas

  • Crispy Insights: Airfryer Preferences in NL vs. IT

    Defining how consumers select and buy air fryers to inform new product design

    Consumer goods | Food

    Content Strategy | Innovation | Marketing Strategy | Multilingual Research | Segmentation & Personas | Survey

  • Packaging design effectiveness

    How to strengthen the perceived effectiveness of herbal products while aligning  with brand values?

    Consumer goods | Health & beauty

    Concept Testing | Content Strategy | Creative Testing | Marketing Strategy | Survey